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By Shelley Rubenstein
Certified Organics - Take Natural a Step Further

The growing concern about pesticides in our food and contaminants in our environment has resulted in a high demand for clean, pesticide-free, non-irradiated produce and food.


The growing concern about pesticides in our food and contaminants in our environment has resulted in a high demand for clean, pesticide-free, non-irradiated produce and food. These concerns extend beyond food into the realm of personal care. People are concerned not only with the food they eat, but also with the products they put on their bodies. Brands that offer organic personal care fulfill the growing need for cleaner, safer products because they use a high percentage of certified organic ingredients. For aware consumers, organic products fill a real need.

What does “organic” mean?

Organic refers to the manner in which crops are grown and processed. Organic farming maintains and replenishes soil fertility without the use of toxic pesticides and fertilizers. Organic products are minimally processed without the addition of artificial ingredients, harsh preservatives, or irradiation.

What does “certified organic” mean?

Certified organic means that the product has been grown according to strict, uniform standards that are verified annually by an independent certification inspector. Certified organic farmers are required to keep detailed and accurate records of all their crop production and they are subjected to periodic soil and water testing to ensure that they are meeting stringent standards.


Why choose certified organic personal care products?

Extra care and attention goes into the creation and production of these products, ensuring the consumer that special attention has been paid to all the ingredients that are used. Organics allow consumers to use skin and hair care products that are as natural as the organic foods they choose to eat, thus promoting good health in every aspect of their lives.


What should you look for in organic personal care products?

Always choose a brand you trust, based on your past experience with their products. The organic industry and regulations are complex so choose a company that has longevity. Find a brand that manufactures products in its own facility—this allows control over every aspect of production.


Read the label and look for ingredients that are specified “certified organic.” Labels that specify the organization that has certified each ingredient are especially helpful. Look for clear, direct labels with a statement about the percentage of certified organic ingredients used.


Also pick products that use natural ingredients, no animal testing or byproducts, biodegradable formulas and recyclable packaging—all factors that support a healthy planet and lifestyle.

Who buys organic products?

Organic product users come from every walk of life. The primary motivations for purchasing organic products are concerns about personal health and the environment. People consider organic products to be of higher quality and they’re willing to pay a little extra to ensure that they provide themselves and their families with the best chance for good health and a good future.


Buying organic products is getting easier all the time. As more and more certified organic ingredients become available, we’ll certainly see an increase in the products that utilize these ingredients. Choosing organics means a healthy choice for you and your family and, ultimately, for the world.

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Shelley Rubenstein

Shelley Rubenstein is a health enthusiast and the Advertising and Promotions Manager at Nature's Gate. She has been with Levlad, Inc./Nature's Gate for 12 years.


 
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